Alaskan White. Chrysler had used the Imperial name since 1926, as the top of the line model. In 1955, the Imperial became a separate marque, apart form the Chrysler brand. The 1st generation, 55-56, had a similar look to the 300C. From 1957-63, they had a controversial look, designed by Virgil Exner, they were wider, with unique front end styling. Despite annual styling changes, all 1960-63 models featured a similar space age dashboard with electroluminescent lighting. The steering wheel was squared-off at top and bottom. Models were; Imperial Crown, Custom and LeBaron. Available in 2 and 4 door Hardtop, 2 door convertible and 4 door sedan. The 1961 model year brought a wholly new front end with free-standing headlights on short stalks in cut-away front fenders and the largest tailfins ever.